Payment link : how does it work ?
A payment link is a URL generated by a merchant or payment provider. It allows the customer to complete their payment in just a few clicks.
The payment link process is simple and secure for both the merchant and the customer.
Generating the payment link
The merchant or payment service provider generates a one-time use link. It can be customized with customer information, order details, and the amount to pay.
Sharing the payment link
The payment link can be sent through various channels :
- SMS
- QR code
- Messaging application like WhatsApp
Secure payment
Once the link is received, the customer is redirected to a secure payment page where they can choose their payment method. The customer enters their information and then confirms the payment. The merchant then receives a notification confirming the successful payment.
What are the advantages of a B2B payment link ?
Link payment is emerging as an effective solution for businesses, particularly in B2B, for online or remote payments.
Simplicity for business customers
The link can be sent via email, SMS, business messaging, or integrated into quotes and invoices. This allows for adaptation to the various channels used by business clients. The client can pay immediately, without creating an account. This convenience accelerates the payment process in a B2B context where time is of the essence.
Enhanced security
Payments rely on strict banking and IT protocols that ensure the confidentiality and reliability of B2B transactions.
Immediate reconciliation upon order placement
The amount and references are pre-filled, which allows the payment issuer to be automatically identified and linked to the correct order. This reduces errors on invoices and simplifies accounting.
Easy integration
Payment links integrate easily with ERP, CRM, and billing solutions, enabling process automation and accurate tracking of B2B payments.
Automatic follow-ups and reminders
Transactions via payment links can be automated. The company can easily schedule reminders or recurring payments (installment payments, subscriptions, etc.), regardless of the payment method or channel.
Better B2B customer experience
Offering fast and secure payment enhances customer satisfaction and loyalty. Business customers appreciate smoothness and transparency. You send a link to your customer, who then simply makes the payment. This solution limits the need for collection procedures.
Create payment links with CentralPay
CentralPay offers a simple and secure solution for collecting payments online or remotely using payment links. Your customers can pay quickly, without creating an account, and you receive the funds almost immediately, improving your cash flow.
The links are flexible: they can be shared via email, SMS, messaging apps or QR Code, thus adapting to all communication channels.
CentralPay is approved by the ACPR, which guarantees maximum security with protocols that comply with banking standards and reduces errors thanks to pre-filled amounts and references.
CentralPay also allows for the automation of link sending and payment reminders, simplifying transaction tracking and reducing administrative tasks.
You can track all your transactions in real time, centralize your B2B and B2C payments, and benefit from seamless integration with your ERP and CRM, to offer efficient management and a fast and reliable customer experience.
It is a complete solution that combines security, flexibility, automation and efficiency, ideal for optimizing your online payments.
