paris retail week : équipe CentralPay à la PRW 2021
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CentralPay at Paris Retail Week: Payment and customer loyalty

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CentralPay at Paris Retail Week

September 28-30, 2021 – Parc Expo Paris Porte de Versailles – Pavillon 7.2 – Stand G065

French payment services provider and EME CentralPay is taking part in the 7ᵉ edition of Paris Retail Week to present its new consumer engagement solution based on payment data.

Useful first-purchase knowledge

At this event, payment expert for unified commerce CentralPay will present its omnichannel solution, which automates the recognition of customers through their payment data.

Retailers are witnessing a gap that they are struggling to close, between their customers who have signed up to the membership program and whom they support, in particular through promotional offers, and all those loyal customers who have not signed up and whom they are unable to recognize and reward.

A tailor-made approach to accelerate customer engagement

From customer knowledge and identification to loyalty management, CentralPay offers all networked sales outlets the opportunity to approach the entire process in a co-construction mode with the publisher. CentralPay is aimed at all franchises and points of sale wishing to restructure their loyalty strategy while preserving their specific characteristics.

CentralPay, 20 years of payment services and automated customer journeys

The payment solutions provider now brings together in a single payment platform all the technological building blocks it has been developing for many years, in the service of a unified customer journey and the most effective customer personalization.

For Guillaume PONSARD, CEO of CentralPay “ For us, our omnichannel payment platform is the culmination of all our experience in retail payments. That’s why we’re looking forward to presenting its benefits to retail networks at Paris Retail Week. “.

Guillaume PONSARD and Victor DERRIER will be on hand during the 3-day show to answer visitors’ questions.

About Paris Retail Week

Europe’s biggest event for the entire retail ecosystem, bringing together retail and e-commerce professionals with suppliers representing the entire connected commerce offering, will take place  on September 28, 29 and 30, 2021,at the Parc Expo Paris Porte de Versailles, pavilion 7-2.

About CentralPay

Founded in 2002, the CentralPay payment platform initially operated on a white-label basis for 15 years for many of the biggest names in e-commerce. It now offers comprehensive solutions for automating complex checkout processes, enabling e-tailers and platforms/marketplaces to optimize transactions on a local and international scale.

Built on the most secure standards, CentralPay’s proprietary platform provides unrivalled expertise, guaranteeing the implementation of functional and innovative payment services.

As an extension of the bond of trust that links CentralPay to its customers, the platform has been PCI-DSS level 1 certified since 2007. CentralPay is approved as an Electronic Money Establishment by the Banque de France through its Autorité de Contrôle Prudentiel et de Résolution (CIB 17138).